Site Architecture
Sitemap: Old & New
Audit of the current swiftinnovation.io page inventory versus a proposed restructure optimised for enterprise positioning, service discoverability, and SEO.
Audited 2026-08-30 | 34 current URLs | 7 proposed additions | 4 structural changes
4
Structural fixes needed
Fix
Core Pages (7)
/our-story/
About / brand story
/how-it-works/ Restructure
Engagement model - buried in nav
/support/ Restructure
Retainer services - should be /services/
/products/ Restructure
Fixed-scope deliverables - should merge into /services/
/platform/
CRM and automation platform
/contact-us/
Contact form
Missing (not indexed)
/work/ Missing
No portfolio or case study section exists
/team/ Missing
Team buried inside /our-story/, not its own page
/careers/ Missing
In nav but no URL in sitemap - page is broken
/partners/ Missing
White label program not discoverable
/terms/ Missing
Terms of service not present (legal gap)
AI / Thought Leadership (7 flat pages)
/ai-software-development/ Restructure
Root-level URL - should be /insights/ai-software-development/
/human-agent-model/ Restructure
+ 5 more AI articles at root level
Blog / Insights (12 posts)
/insights/[5 SaaS posts]
On-brand: SaaS, growth, marketing topics
/insights/[5 auto shop posts] Off-brand
Mechanics content - misaligned with enterprise positioning
Primary Pages
/
Hero, services overview, social proof, CTA to book a call
/work/ New
Portfolio and case study index, filterable by discipline and industry
/work/[slug]/ New
Individual case study pages with metrics, process, results
/services/ Restructured
Services overview landing - replaces /support/ + /products/
/services/design/
Design and Brand: brand systems, UI/UX, motion, Figma
/services/marketing/
Marketing and Growth: paid media, SEO, CRM, content
/services/development/
Development and Engineering: web, mobile, API, platform
/services/strategy/
Strategy and Advisory: GTM, investor narrative, fractional exec
/platform/
CRM, automation, and intelligence platform detail
/how-it-works/
Engagement model: retainer vs. product vs. platform
About / Company
/about/
Company overview, mission, values, origin story (replaces /our-story/)
/team/ New
Full team grid with bios, roles, and locations
/careers/ Fix + Build
Open roles and culture (in nav but broken, must be built)
/partners/ New
White label and agency partner program with application
Resources
/insights/
Blog index - filterable by topic (AI, Growth, Brand, Platform)
/insights/ai-[slug]/ Move
Migrate 7 AI articles from root level to /insights/
/360-review/ New
Dedicated landing for the 360 Review audit offering
Client-Facing
/client-portal/ New
Portal redirect / login gate for authenticated clients
Legal / Utility
/contact/
Contact form, locations, booking embed (clean URL from /contact-us/)
/terms/ New
Terms of service (currently missing - legal gap for contract work)
Key Structural Changes
01
Add /work/ as a first-class nav item. Agencies that hide their portfolio lose enterprise deals. Case studies with metrics are the highest-converting page type in B2B services.
02
Restructure /support/ + /products/ into /services/[discipline]/. Four dedicated service pages dramatically improves organic search and gives the sales team clear landing pages per pitch.
03
Promote /team/ out of /our-story/. Enterprise buyers want to see exactly who they are hiring. A dedicated team page with bios and LinkedIn links reduces qualification friction.
04
Move 7 AI articles from root to /insights/. Root-level thought leadership URLs confuse the site architecture and dilute navigation clarity. Collect under /insights/ with taxonomy.
05
Add /partners/ for white label discoverability. The white label program is a significant revenue line with no front door. A dedicated page with an application flow makes it self-serve.
06
Remove or retag 5 auto shop blog posts. Mechanics content undercuts the enterprise positioning. Either noindex or recategorise as a separate vertical case study, not the main blog.